Welcome to Saltscapes, a brand that celebrates the culture, values and rewards of living on Canada’s East Coast.
Jim and Linda Gourlay are the founders of Saltscapes Magazine, Atlantic Canada’s largest paid circulation lifestyle publication, and are the folks behind the creation of Saltscapes Expo.
Jim, born in Edinburgh, relocated to Canada in his 20s to take advantage of the fly fishing opportunities. In 1985, he and former business partner Neville Gilfoy launched a conservation-based hunting and fishing magazine for Atlantic Canada, Eastern Woods & Waters.
Linda, a native Nova Scotian, worked in tourism, commercial real estate and event marketing before joining Jim in the publishing business. In 1998, they began to research and develop a regional lifestyle magazine which would celebrate the people, traditions and natural environment of Atlantic Canada. The premiere issue of Saltscapes launched in spring 2000.
Saltscapes Spring Expo began in 2005 and the Fall Expo in 2015.
The Gourlays have been humbled to receive many honours since Saltscapes’ launch, including the Governor General’s “Nations Table” award, in June 2010, for innovation in promoting Atlantic Canadian food and wine through both the magazine and Saltscapes East Coast Expo.
To read the full story of the birth and growth of Saltscapes, click here.